Archive for May, 2010

INB 347 Lightweight Models & Cost-Effective Scalability

Posted in Uncategorized on May 5, 2010 by connorfranzoni

Do you want to own a web 2.0 application but are poor because you are an undergraduate still living in your parents basement with superman covers and an unhealthy love for Anime? Well fear not because you still can have that image board or web forum you have always wanted by using the Lightweight Models & Cost-Effective Scalability pattern. One such company that has made full use of this is

Reddit on not being perfect

Reddit is a user content based news site in which the main purpose is to upload links to various corners of the internet to expose perhaps not so mainstream news to the masses. In addition to this users can comment and discuss the article on topic started by the original poster (OP to his/her friends).  It was started by Steve Huffman and Alexis Ohanian in 2005 and was funded by y contributors who (due to only the two graduates starting the project) only supplied the pair with $17,000 to begin the venture.  Over the next year the team expanded to include Christopher Slowe and Aaron Swartz.

These four took the meager 17 grand and create what reddit is today. They have become so successful by having user generated content which keeps users coming back and brings new users in. It survives by using non intrusive ads and keeping server and employee costs low.

That alternative is to generate your own content, put your own money up front to buy the server space and keep users coming back by being witty and generally “Trolling” the internet, recording it and uploading it for everyone to read (as well as a bit of Eric Cartmens “You cannot come into my Amusement park” Advertisement strategy). This is how websites such as 27/6 ( stay alive and profitable However though David Thorne (creator) can boast a high user base for a basic text based site; it pales in comparison to reddit.

In the end the simple option is almost always the better one, and as long as you can keep up with your expanding user base, almost anyone can create a great web 2.0 app.


I was going to do this particular entry one but I assumed (though with innocent intentions) it would turn out very unsafe for work.

Trolling: method of fishing where one or more fishing lines, baited with lures or bait fish, are drawn through the water. (

Trolling: A troll, most commonly encountered on the internet, is any person who purposely causes controversy in a web community (by posting offensive and crude comments or provides advice) and disrupts shit for his own amusement to prove how extremely corrupt our society is. (

Useful links


INB347 The Looooooong Tail

Posted in Uncategorized on May 2, 2010 by connorfranzoni

This is one for the non conformists among you that are still conformist enough to have an iPod. This week’s blog is about ITunes and long tail marketing allowing for everyone to access music that is not in the mainstream. This marketing strategy differs greatly from the most marketing strategies as it does not rely on what is popular among most people to gain sales as most physical stores have a limited amount of shelf space in which to store stock. Rather than traditional marketing of selling what popular has meant that iTunes has made millions of dollar selling products that many physical could not make a profit on selling.

For those who are unfamiliar with iTunes they are a web based store that sells songs and albums in mp3 format to the general public and from each sale make about 35% from every song and album sold on i tunes and the rest goes to the record company to distribute to the artists. This means that they only then have to pay for the sever space and their employees to keep the site up and running seamlessly ( i assume also they make money from the advertisement on the site “CHA CHING”).  Through this method it is estimated that they turned over about five hundred million dollars profit last year.

The alternative to long tail is to sell what is popular in bulk, it could be tv shows, shoes ( do you know I found about 50 different types of converse chucks but could not find a pair of Doctor Martians what the hell?!), movies, or cds this style of marketing works for many thousands of physical stores around the world. However how long will these stores last if many millions of dollars can be made going online? What do you think?

Some useful links: