INB 347 Lightweight Models & Cost-Effective Scalability

Do you want to own a web 2.0 application but are poor because you are an undergraduate still living in your parents basement with superman covers and an unhealthy love for Anime? Well fear not because you still can have that image board or web forum you have always wanted by using the Lightweight Models & Cost-Effective Scalability pattern. One such company that has made full use of this is

Reddit on not being perfect

Reddit is a user content based news site in which the main purpose is to upload links to various corners of the internet to expose perhaps not so mainstream news to the masses. In addition to this users can comment and discuss the article on topic started by the original poster (OP to his/her friends).  It was started by Steve Huffman and Alexis Ohanian in 2005 and was funded by y contributors who (due to only the two graduates starting the project) only supplied the pair with $17,000 to begin the venture.  Over the next year the team expanded to include Christopher Slowe and Aaron Swartz.

These four took the meager 17 grand and create what reddit is today. They have become so successful by having user generated content which keeps users coming back and brings new users in. It survives by using non intrusive ads and keeping server and employee costs low.

That alternative is to generate your own content, put your own money up front to buy the server space and keep users coming back by being witty and generally “Trolling” the internet, recording it and uploading it for everyone to read (as well as a bit of Eric Cartmens “You cannot come into my Amusement park” Advertisement strategy). This is how websites such as 27/6 ( stay alive and profitable However though David Thorne (creator) can boast a high user base for a basic text based site; it pales in comparison to reddit.

In the end the simple option is almost always the better one, and as long as you can keep up with your expanding user base, almost anyone can create a great web 2.0 app.


I was going to do this particular entry one but I assumed (though with innocent intentions) it would turn out very unsafe for work.

Trolling: method of fishing where one or more fishing lines, baited with lures or bait fish, are drawn through the water. (

Trolling: A troll, most commonly encountered on the internet, is any person who purposely causes controversy in a web community (by posting offensive and crude comments or provides advice) and disrupts shit for his own amusement to prove how extremely corrupt our society is. (

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One Response to “INB 347 Lightweight Models & Cost-Effective Scalability”

  1. jesswightman Says:

    Loved the post – particularly upset that you didn’t do your post on 4chan! That would’ve been really interesting. I completely understand your reasons for not doing it, and I’m definitely not brave enough to try!

    I thought of 27bslahs6, but decided against for the same reasons you did – while it is popular, it’s more of a “cult following” than a site that has millions of followers!

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